OPTCORE Launches New Logo and Brand Identify

Today, OPTCORE, a leading optical interconnect solutions provider, announced the official launch of its new logo and brand identity system globally. With a new vision and concept, this brand identity refresh signifies that OPTCORE is taking on new opportunities and challenges with a new outlook and working with its global customers, partners, and employees to move forward to the next “new milestone” in optical communications.

The previous logo representing OPTCORE has served us well for more than 10 years. However, as our customer base has grown to cover a broader range of customers, with operations in more than 160 countries and regions worldwide, the original logo is no longer appropriate for the company. An upgrade and change were urgently needed.

Dedicated To Innovation

The new logo continues to use the previous classic vibrant blue color, which is intended to convey feelings of trust, reliability, and professionalism, precisely the corporate philosophy OPTCORE has always abided by. OPTCORE is derived from Optical and Core, which is synthesized by OPT and CORE, and is intended to express our focus on the core cornerstones of the optical communication industry. Through continuous research and improvement to master the industry’s core technology, we aim to provide customers with reliable, complete, and excellent price one-stop optical interconnect solutions.

Interconnect For The Future

The OPTCORE logo reflects our commitment to precision and efficiency by simplifying the original italicized logo and using a cleaner and more modern graphic font. The sans-serif font conveys a contemporary feel that perfectly fits the brand’s focus on technology and Innovation. The rounded letters, especially the “O” and “C”, suggest connectivity and openness, reminiscent of the fiber optic networks in which OPTCORE excels.

Continuous Improvement For Fiber Optic

The new logo’s initial letter, “O,” has been uniquely designed to differentiate it from other letters. Adding a protruding dot to the letter “O” naturally evokes images of fiber optic cores, laser beams, or optical module interfaces, and the optical communications business we are engaged in.

It also expresses OPTCORE’s determination to always put fiber optic communication at the core of our business and continuously innovate and improve with our customers and industry partners to establish fast and seamless connectivity. As one of the most distinctive graphics, this letter gives soul to our logo and makes our brand image vivid and unique.

OPTCORE Sales Director Miss Bella expressed her excitement: “Since inception, every company partner has worked hard to take care of this brand. This brand upgrade reaffirms our commitment to providing customers with the most cost-effective optical interconnect solutions. Taking this opportunity, we will also upgrade our customer service and support capabilities to bring superior value to our customers with more enthusiastic and considerate support and services; meanwhile, within the company, we will strictly control the quality and services with specialized management to maintain self-improvement and continuous progress.”

Marketing and Packaging Comprehensive Upgrade

OPTCORE’s rebranding is more than just a new logo; it represents a new commitment to our customers. As we transition to this updated visual identity, OPTCORE has launched several initiatives designed to enhance and improve the customer experience:

• New packaging Materials: We are rolling out updated product packaging with the new logo. The updated product packaging is both visually appealing and environmentally friendly while providing better protection for our products.
• Refreshed Social Media: our social media platforms, such as Facebook, Twitter, and LinkedIn, will be refreshed to reflect our new identity and showcase our latest innovations, customer success stories, and industry trend insights.
• Innovative Solutions: As part of the rebranding, we will invest in R&D and sales to listen to our customers’ needs and provide more creative solutions to meet their diverse needs.
• Pursuit of Excellence: We reaffirm our commitment to providing superior optical interconnect products and comprehensive customer support to meet evolving customer needs.

About OPTCORE

OPTCORE offers high-quality optical transceivers and fiber optic solutions for networking, data centers, and telecom owners. We live with optical transceivers and fiber optic solutions, but it’s more than work. We research the latest technology, invest in testing equipment, and maintain in-depth communication with customers to deliver high-quality, cost-effective solutions to global customers.

For more information, please visit https://www.optcore.net/